The crowd of intellectual customers has risen dramatically in the last 10 years, one who not just considers the completed product's quality and worth, but also how it gets in the closet- where the ingredients came from, who created it, and under what circumstances. This desire to learn more about the origins of consumer products has moved to fashion, and young people are pressuring firms to reconsider what they do and how they do it.
It's critical to understand the history of the businesses we're buying from since only then will it connect with our personal ideals and give them proper credit. Generation Z, in particular, is looking for companies that stand for something. As the negative effects of fast fashion become more widely known, sustainability and ethical fashion are increasingly becoming part of this generation's values set.
Indian youth, in particular, have begun to redefine sustainable fashion by incorporating it into daily wear, aimed at a large segment of the country's demographic - teengaers and university kids. House of Babas is one of them. HOB creates recycled street-styled items for "urban desi" heads everywhere throughout India with the goal of reducing carbon footprints across the world. Whether it's the design, the environment, or the pricing, HOB keeps all of the important factors in consideration while making or marketing its products. House of Babas is one of the few brands that produces sustainable and organic customised t-shirts and hoodies, in addition to having eye-catching designs. They represent the generation of young people who wish to reimagine, recycle, and revolutionise what it means to live an organic lifestyle.
It takes more than just buying new clothes from environmentally conscious and socially responsible manufacturers to be considered sustainable. It's also about planning and cherishing cloth exchanges, lending items to one another ahead of time, and giving suggestions on how to mend beloved objects. It's about taking pride in the fact that you're wearing used clothing. After all, respecting the environment and appreciating what we currently have is a lovely thing to do.
