The magnificent emerges from the discarded as a result of creativity. Among the three R's of fashion—repair, recycle, and repurpose—the idea of recycling materials and creating fashion out of them is rapidly taking hold in the minds of young people in India.
Consumers increasingly rely on brand performance to develop trust and reputation as they deal with information overload and the extra obligation of physically inspecting the item quality after making an online purchase. They picked brands that reflected their personal preferences. The problem with trust is that it takes a long time to create and reputations can be ruined in an instant. It's no surprise, therefore, that a detailed approach to fashion item traceability is one of a range of tools currently accessible to corporations to oversee brand values adherence. Even more promising is evidence of top mass-market businesses taking all-inclusive approaches to sustainability, as well as the rewards that follow with such a response.
House of Babas is one such firm that is putting forth a lot of effort to solve this problem. This company's mission is to reinvent the definition of sustainable fashion by manufacturing eco-friendly and recycled streetwear. Recycling in the fashion business helps to reduce waste by restoring damaged and finished apparels, saves the environment by reducing landfill and pollution by redirecting waste to various alternatives, and conserve natural resources such as water and organic virgin fibres by employing a model in which the same materials could be used repeatedly.
What is clear is that the pile of merchandise at the end of the clothing supply chain will continue to grow when a garment can be created and supplied to a retailer in under two weeks and endure for up to 10 years. When a recycled item re-enters the market, especially at retail, it re-establishes a lower value for clothing in the consumer's opinion. This drives new sustainable models for the garment industry by putting significant downward pricing pressure on the front end of the production line.
Knowing how much clothing ends up in landfills casts a fresh perspective on fashion, and no real fashion enthusiast enjoys watching garments go to waste. House of Babas creates affordable green, vegan, and cruelty-free lifestyle items that set forth an example for the next generation about how recycling is the way of the future. Waste is not waste until we waste it. Switch to sustainable fashion now!